Rick & Isabella Pina Coaching Volume 1 · AI for Leaders Series
A Premium Guide

Claude Design

Build a world-class slide deck in five minutes, not five hours.

The exact workflow Rick used to turn a chapter of leadership notes into a 20-slide branded training deck before his coffee got cold. Master prompt template included.

Stack of slide cards angled like a design canvas
Rick & Isabella Pina
Patreon.com/RickPina · AI for Leaders Series
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Contents

What's inside

A working playbook, a real case study, and a master prompt you can paste tomorrow.

  1. 01What Claude Design Is And Why You Should Carep. 03
  2. 02Before You Touch Claude: The Setup That Makes It Singp. 04
  3. 03The Seven-Step Workflowp. 05
  4. 04Real Case Study: 20 Branded Slides in 5 Minutesp. 09
  5. 05The Master Prompt Templatep. 10
  6. 06Pro Tips From Real Usep. 11
  7. 07Common Pitfalls And How to Avoid Themp. 12
  8. 08Claude Design vs. Gamma vs. Manualp. 13
  9. 09Downloads And Next Stepsp. 14
Chapter 01

What Claude Design Is

A new feature on claude.ai that builds full slide decks from your notes.

Anthropic released Claude Design quietly. Most people building slides every week have not noticed yet. They are still copying outlines into Gamma, fighting with PowerPoint masters, or duct-taping AI-generated text into a deck their brand standards never approved.

Claude Design is different. It works inside claude.ai on the web (not in the iPhone app, not in the desktop app, only the browser). You give it a prompt, and it builds a full HTML-rendered slide deck on the fly. Then you export to PowerPoint, PDF, HTML, or send it to Canva.

This guide is the workflow I now use to build leadership-training decks for my company. One chapter of notes goes in. Twenty branded slides come out. Five minutes. No template fights, no font drama, no manual color picking.

"If you have been wondering whether AI tools can carry actual weight in real leadership work, not just party tricks, this is the kind of use case that answers the question. The difference is not the tool. The difference is whether AI is actually inside one of your real workflows."
Workflow: notes flow into prompt, prompt flows into finished deck

The whole pipeline: your raw notes become a master prompt, the master prompt becomes a finished deck.

Who this guide is for

If you are a leader who teaches, trains, presents, or sells, you build slides. If you build slides, you waste time. This guide closes that gap.

Chapter 02

The Setup That Makes Claude Sing

Two minutes of one-time setup save you hours every week.

Before you ever touch Claude Design, set up a project that tells Claude who you are. This is the difference between getting generic decks and getting decks that look like a designer at your company built them.

1. Create a Claude Project for your brand

In claude.ai, create a new Project. Name it your company. Inside the Project, upload (or write into the Project Knowledge):

Pro Tip
Write a one-page brand bible into Project Knowledge

Do not upload a 40-page brand guide. Claude will follow the loudest signal. Distill your brand into one page: colors, fonts, voice, three rules. That page becomes the source of truth for every deck.

2. Decide what Claude Design will and will not do

Claude Design is good at: layout, hierarchy, consistent typography, on-brand color application, structured content (tables, comparisons, callouts), and clean export to PowerPoint or PDF.

Claude Design is not good at: photo-realistic stock imagery, complex animations, heavy data visualizations, video embedding, or replacing a real designer for a 100-slide investor deck. Use it where it shines.

Chapter 03

The Seven-Step Workflow

Repeat this for every deck. It works.

01
Step One
Capture Your Raw Content

Before you open Claude Design, gather everything that will live in the deck. Bullet outline, source document, transcript, notes, the chapter of the book you are teaching, last quarter's report. Whatever it is, get it into a single text block.

The richer the input, the better the deck. Twenty slides built from a one-paragraph prompt will be thin. Twenty slides built from a 5-page outline plus your application points will land.

Where A normal Claude chat (not Design)
Time 5 to 15 minutes
02
Step Two
Generate the Master Prompt

This is the move most people miss. Do not type your topic into Claude Design and hope. Instead, in a regular Claude chat, ask Claude to write you a slide-by-slide master prompt.

Tell Claude: the topic, the audience, the number of slides, the design system (or point at your Project Knowledge), the must-include sections, and how you want each slide laid out. Claude returns a structured 300 to 500 line prompt with brand specs, slide-by-slide content, and design rules.

Save that prompt. You will paste it into Design in the next step.

Where Regular Claude chat
Output A copy-paste-ready master prompt
03
Step Three
Open Claude Design

Go to claude.ai on the web. Click on the Design feature in the left sidebar. Start a new project. Pick "Slide Deck" as the project type. Give it a name (the name shows on the cover slide).

You will see a prompt box. The Design feature lets you start from a sketch, screenshot, design system, or prompt. We are using prompt.

One thing to know: speaker notes are optional. If you want them, turn that on now. If you teach off your slides without notes, leave it off.

URL claude.ai (web only)
Note Mobile app does not have Design
04
Step Four
Paste the Master Prompt and Send

Paste your full master prompt into the Design prompt box. Hit send. Then sit back.

Claude Design works in phases. First it sets up the deck shell with fonts, colors, and design tokens. Then it builds slides in groups of about five. Then it verifies. The whole thing takes about five minutes for a 20-slide deck.

While it builds, you can watch the HTML go by in real time. You see the colors land, the fonts load, the layout take shape. It is genuinely fun to watch.

Build time About 5 minutes for 20 slides
Output format Self-contained HTML slide deck
05
Step Five
Review and Iterate in the Same Session

When the deck is done, click through it slide by slide. You will probably love most of it and want to fix two or three specific things.

Do not start over. In the same session, just tell Claude what to change.

  • "The title on slide 1 is too small. Make it bigger."
  • "Slide 7 is too text heavy. Cut the body to three bullets."
  • "Use the orange accent on slide numbers, not the navy."
  • "The Marty Grunder slide needs more breathing room."

Claude updates the deck in place. Iterate two or three times until you like it.

06
Step Six
Export

Click Share. You get five export options:

  • PowerPoint (.pptx). Use this if you need to present from PowerPoint or hand the deck to someone who will edit it in PowerPoint.
  • PDF. Use this if you are sending the deck as a leave-behind or printing it.
  • HTML. Use this if you want to host the deck on a webpage and let people scroll through it.
  • Send to Canva. Use this if you want to layer your own brand assets on top in Canva.
  • ZIP archive. Use this if you want all the source files for offline editing.

For most leadership-training and customer-facing decks, PowerPoint is the right answer. It opens cleanly, your fonts are preserved, and you can edit individual slides if needed.

07
Step Seven
Save the Look as a Design Template

This is the move that compounds. Once you love the look of one deck, save the design as a Template inside Claude Design. Now every future deck inherits the brand without re-specifying it.

You build a Q1 sales deck. You save it as a template. Q2 rolls around and you need a customer success deck. You start from your template, paste your new content prompt, and you have a brand-perfect deck in three minutes instead of five.

Over a year, this saves you dozens of hours and produces decks that look like a single hand made all of them. Which is what you want.

Compounding effect Each deck is faster than the last

That's the whole workflow.

Capture, prompt, paste, build, iterate, export, save as template. Seven steps. Repeat for every deck you make.

Chapter 04

Real Case Study

How I built Chapter 4 of our High Road Leadership training in five minutes.

Case Study

Inspired Solutions Leadership Training, Chapter 4

The setup. I run a federal IT services company called Inspired Solutions. We are doing a year-long leadership-training program built around John Maxwell's High Road Leadership. Twelve chapters, one per month. I am on the clock to teach today.

What I had. A scanned chapter of the book. My notes mapped to our company. A list of pull quotes. A clear teaching outline. About three pages of text total.

What I needed. A 20-slide deck on brand: our orange (#fa5d2a), our navy (#202d64), Montserrat for titles, on-brand layout, no time to design from scratch.

20
Slides
5
Minutes
0
Manual edits
1
Coffee

The workflow. I dumped my chapter notes and application points into a regular Claude chat and asked Claude to write me a master prompt for a 20-slide deck. I got back a 400-line prompt with brand specs, slide-by-slide content, and design rules. I copied it. I went to claude.ai, clicked Design, started a new slide deck, pasted the prompt, and hit send.

The result. Five minutes later I had 20 slides on brand: cover slide, agenda, "why this matters" grid, the Maxwell story, the Motivation vs. Manipulation comparison table, the five-stops cards, the four trade-offs grid, the case study slide, the pathway slide, and a discussion close. Montserrat titles. Inspired orange and navy. Footer with slide numbers. Clean.

What I exported. PowerPoint, because I was projecting it from my laptop. The file opened in Keynote with no font loss. I taught the chapter that morning. The team noticed the deck was sharper than usual.

What changed. What used to be most of an evening was five minutes. Time I saved went into rehearsing the actual teaching and adding fresh stories from our team's last quarter.

Chapter 05

The Master Prompt Template

Copy this. Fill in the bracketed placeholders. Paste into Claude Design.

What follows is the skeleton of the master prompt I use. Replace every [BRACKETED] placeholder with your specifics. The structure is intentional. Every section earns its place. Cut nothing.

You are designing a [NUMBER] slide presentation for [YOUR COMPANY NAME]. The audience is [WHO]. The topic is [TOPIC OR CHAPTER NAME]. Output format is a single self-contained HTML artifact rendered as a slide presentation. Use one section per slide, each filling a 16:9 viewport. DESIGN SYSTEM (NON-NEGOTIABLE) Brand Colors: - Primary: [#HEX] - use for [titles, accents, callouts] - Secondary: [#HEX] - use for [body text, dark backgrounds, headers] - Neutral: [#HEX] - use for [light backgrounds, soft cards] Typography: - Titles and headlines: [FONT NAME], weight 700 (Bold) - Body text: [FONT NAME], weights 400 / 500 / 600 - Code or monospace: [FONT NAME] - if applicable Layout Rules: - 80px minimum padding on every slide edge - Title bar: [PRIMARY COLOR] 4px rule under every section title - Footer on every body slide with company name and slide number (formatted XX / YY) - Tables: zebra rows, dark header with white text, no vertical borders - Pull-out quote callout: [PRIMARY COLOR] left bar 8px wide, italic text Voice: - Active voice. Concrete. No em dashes anywhere. - BLUF on every section: lead with the answer. - Customer or leader is named first; we respond. SLIDE-BY-SLIDE CONTENT Slide 1: Title - Background: full-bleed [SECONDARY COLOR] - Title (white): [DECK TITLE] - Subtitle (orange): [SUBTITLE] - Tagline at bottom Slide 2: What We'll Cover - Light background, dark title - 8-item grid of agenda items, each with an orange numeral and label Slide 3: Why This Matters - 4-card grid (2x2) with reasons this content matters to the audience Slide 4: [YOUR FIRST CONTENT SLIDE] - Layout type - Specific content - Quote callout if applicable [CONTINUE FOR EVERY SLIDE] Slide [N]: Discussion / Q&A - Dark background - 3 large discussion questions in white - Closing tagline FINAL CHECKS BEFORE YOU RENDER - Every slide uses the brand fonts. No others. - Every accent is the primary brand color. No others. - No em dashes anywhere. - Every body slide has a footer with slide number. - The deck prints cleanly: 1920x1080 each, no overflow. Render the artifact now. Show all [NUMBER] slides. Add arrow-key navigation and a slide counter in the lower right.
Pro Tip
The slide-by-slide section is where the magic lives

Spend the most time writing slide-by-slide content. The more specific you are, the better the result. Vague prompts make vague decks.

A downloadable plain-text version of this template is available at the link in the closing section. Save it. Edit it. Reuse it for every deck.

Chapter 06

Pro Tips From Real Use

What I have learned after running this workflow on multiple decks.

Tip 01
Always have a fallback ready

Claude Design is good but not perfect. For high-stakes decks, build a python-pptx script as a fallback that you can run if the design lands wrong. You will rarely need it. The day you do, you will be glad you have it.

Tip 02
Use a real design system, not "make it pretty"

If your prompt says "use brand colors," Claude will pick its best guess. If your prompt says "Primary: #fa5d2a, Secondary: #202d64, Title font: Montserrat Bold, Body font: Inter," Claude lands on brand the first time.

Tip 03
Iterate by slide number, not by description

"Slide 7 needs to be tighter" works. "The slide with the table needs to be tighter" makes Claude guess. Always reference slides by number when you ask for changes.

Tip 04
Build the master prompt separately

The biggest mistake is typing your topic directly into Claude Design and asking for a deck. Always go to a regular Claude chat first. Get the master prompt. Refine it there. Then paste into Design.

Tip 05
Export as both PowerPoint AND PDF

PowerPoint is for editing. PDF is for sharing. Export both right after the build, save them in your project folder, and you will never have to come back to Claude Design to re-export.

Tip 06
Treat Claude Design as a starting point, not a finish line

For most decks, Claude Design gets you to 90 percent. Spend the last 10 percent on hand-tuning the slides that matter most: cover, opening, close. The middle slides Claude usually nails.

Chapter 07

Common Pitfalls

Where people lose time. How to dodge each.

Pitfall 1: Asking on mobile

Claude Design only runs on the web. Not the iPhone app, not the desktop app, not the API. If you are on your phone, save the prompt to a note and run Design when you are at your laptop.

Pitfall 2: Vague prompts

"Make me a deck about leadership" gives you a generic deck. "Make me a 20-slide deck on Chapter 4 of High Road Leadership for our company's leadership team, using our brand colors and fonts" gives you a usable deck. Specificity wins.

Pitfall 3: Not naming a section that needs to exist

If you do not tell Claude to include a "Why This Matters" slide, it might skip it. If you do not tell Claude to include a discussion close, you might get a thank-you slide instead. List every section you want by name.

Pitfall 4: Trusting the cover slide too soon

Claude often gets the cover slide right on the first build. Sometimes it does not. Always look at the cover slide first, before you check anything else, and iterate on it specifically.

Pitfall 5: Forgetting to save the design as a template

The whole compounding payoff of this workflow comes from saving your finished design as a template. The first time you forget, you spend an extra 20 minutes on the next deck. Do not skip Step Seven.

Chapter 08

Claude Design vs. Gamma vs. Manual

When to use which.

Factor Claude Design Gamma Manual (PowerPoint)
Brand control Pixel level if your prompt is good Strong, with templates Total, but slow
Build speed 5 minutes for 20 slides 3 to 8 minutes for 15 slides Hours per deck
Visual creativity Modern, clean, layout-driven Heavier on stock imagery Whatever you can build
Iteration in session Excellent Good You ARE the iteration
Export options .pptx, PDF, HTML, Canva, ZIP .pptx, PDF, web link Whatever PowerPoint supports
Cost Included with Claude Pro Free tier or paid PowerPoint license
Best for On-brand training, internal decks, leadership comms Quick stock-imagery decks, content marketing High-stakes investor or client decks

My personal stack: Claude Design for 80 percent of my decks. Gamma when I want stock photo backgrounds I do not feel like sourcing myself. PowerPoint by hand only when the deck is going in front of a customer for a high-stakes decision.

Chapter 09

Downloads And Next Steps

Everything you need to start tomorrow.

01
Master Prompt Template
The full template in plain text. Save it, edit it, reuse it for every deck you build.
Download .md template →
02
This Guide as a PDF
Press Cmd+P (or Ctrl+P) and choose "Save as PDF" to get a clean print copy of this guide.
Print to PDF →

Next steps

  1. Set up your Claude Project with brand colors, fonts, and one past deck.
  2. Pick one upcoming deck you have to build this week.
  3. Walk through the seven-step workflow above for that deck.
  4. Save the finished design as your first reusable template.
  5. Come back to this guide next time you build a deck. Refine your master prompt.

Now go build.

The leaders who win the next decade will be the ones who put AI inside their real workflows, not the ones who talk about it on LinkedIn.

You have a workflow. You have a template. You have an example. The only thing left is the deck you are going to build with all of it.

If this guide saved you time, the best way to say thanks is to subscribe to the AI for Leaders series on Patreon. That is where every workflow like this one gets shared first.

Join the AI for Leaders Series →
Rick & Isabella Pina Coaching
AI for Leaders Series · Volume 1
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