Rick & Isabella Pina Coaching
Premium Guide • June 13, 2026

MANAGE YOUR TIME LIKE A CEO

The 3-2-1 system from Sandeep Swadia (theMITmonk). Three roles. Two zones. One non-negotiable. Stop managing calendars. Start managing attention and trust.

3-2-1 System Maker / Marker / Multiplier Trust Management
Everyone has 160 hours per week. Top performers do not manage time better. They manage attention. They know their role, their zone, and the one thing only they can do.
Inside This Guide

WHAT YOU GET IN THIS HANDOUT

Watch the video. Work this guide. Align your calendar to the role you are actually playing.

  1. 01 Why I Shared This Video With You
  2. 02 Attention, Not Time (160 Hours)
  3. 03 The 3-2-1 System Overview
  4. 04 Role 1: The Maker
  5. 05 Role 2: The Marker
  6. 06 Role 3: The Multiplier
  7. 07 Two Zones: Peacetime vs Wartime
  8. 08 The One Non-Negotiable
  9. 09 Trust Management (Not Micromanagement)
  10. 10 Delegation Rhythm By Experience
  11. 11 How Rick Connects This To Grace
  12. 12 Interactive 3-2-1 Diagnostic
  13. 13 Your CEO Time Checklist
  14. 14 Declaration of Focused Leadership Faith
  15. 15 Watch The Video + Related Resources

Watch the video now →  |  Jump to the 3-2-1 diagnostic →

Lesson 01

WHY I SHARED THIS VIDEO WITH YOU

Busy leaders ask me how to think in systems. They also ask how to manage time when the anointing is real but the calendar is chaos.

I already shared Sandeep Swadia's systems thinking masterclass. This is the companion piece: how top 1% leaders manage attention when they are CEO, board member, investor, pastor-founder, or federal exec with too much on the plate.

Batching and time blocking help. But if you are playing the wrong role for your level, your calendar fills with the wrong things and nobody gets anything done.

The video is How To Manage Your Time Like a CEO from Sandeep Swadia | theMITmonk. I am curating it, not claiming it. I built this handout so you can apply the 3-2-1 system to your business, ministry, and leadership assignment.

Lesson 02

ATTENTION, NOT TIME

Everyone gets the same 160 hours per week. Jack Dorsey ran Twitter and Square in the same week you have. Elon runs multiple companies on the same clock.

Lesson 03

THE 3-2-1 SYSTEM

Sandeep's framework rewires how your brain allocates attention. Three parts. Simple. Load-bearing.

THE 3-2-1 SYSTEM 3ROLESMaker / Marker / Multiplier 2ZONESPeacetime / Wartime 1NON-NEGOTIABLEOnly you can do Top performers manage attention and trust, not just calendars.
3
Three Roles
Maker, Marker, Multiplier. Match your calendar to the role you are in.
2
Two Zones
Peacetime and Wartime. Your zone dictates which role you must play.
1
One Non-Negotiable
What only you can do. Delegate everything else.
Lesson 04

ROLE 1: THE MAKER

Relevant when you juggle a handful of priorities or you are an individual contributor. You do the work yourself.

Taylor Swift (Early Career)
Pure maker mode
She wrote and recorded songs. The time system that worked then would kill her productivity today because her role changed completely.
Lesson 05

ROLE 2: THE MARKER

You manage 10-20 priorities. Team, partner, family. You cannot touch everything yourself every time. And you should not.

MAKERDo the work. Deep focus.Few priorities MARKEREdit. Refine. Process.10-20 priorities MULTIPLIEROrchestrate. Align.30-50 responsibilities What got you here won't get you there. Match your calendar to your role.
Lesson 06

ROLE 3: THE MULTIPLIER

30-50 responsibilities. Large team. Eric Schmidt calls this becoming the "most expensive router."

Taylor Swift today: maker in music, multiplier across business, brand, philanthropy, and global tour operations.

Lesson 07

TWO ZONES: PEACETIME VS WARTIME

Your zone dictates your role. Wartime can force you from multiplier down to marker or maker. Your system must be dynamic.

PEACETIME Step back. Multiply. Trust the team. Hire great people. Get out of the way. WARTIME Roll up sleeves. Hands on the wheel. Zone may force you down a role level Airbnb 2020: Chesky stepped in. 500+ product improvements in 3 years.
Airbnb / Brian Chesky
2016-2020 vs 2020+
Peacetime: hire great people, get out of the way, enjoy multiplier role. Wartime (2020): growth slowed, costs exploded. Chesky stepped in, flattened leadership, got hands-on in product. Result: 500+ product improvements in 3 years. Profitable again. Then step back when stable.
Startup phase, tough market, red ocean with sharks = wartime. All bets are off. Stabilized company = peacetime. Step back again.
Lesson 08

THE ONE NON-NEGOTIABLE

The question that changes everything: What is the one thing only I can do?

Sandeep as CEO of a top-20 Dealogic Fast 500 AI company in wartime zone realized he was the bottleneck on every decision. His answer: building mission-driven relationships (people, culture, customer partnerships). Everything else delegated. Operating rhythm (standups, leadership meetings) stayed. Proactive focus did not.

Lesson 09

TRUST MANAGEMENT

The best leaders do not manage time. They manage trust. Leading is not about control. It is about partnership.

Steve Jobs & Jony Ive
Gold standard
Daily lunches and walks. Steve reviewed every detail. Jony never felt micromanaged. Why? Steve was there as partner to learn, not boss to control. Review to coach. Connect to provide context. Step in to unblock.
Trust speeds up everything. Micromanagement kills experienced people. Too much freedom kills new hires. You lose both ways.
Lesson 10

DELEGATION RHYTHM BY EXPERIENCE

This applies beyond the C-suite: teammates, spouse, family, ministry volunteers. Pick one this week: define your role, name your zone, write your one non-negotiable, or delegate one repeatable task.

Lesson 11

HOW RICK CONNECTS THIS TO GRACE

Lesson 12

INTERACTIVE 3-2-1 DIAGNOSTIC

Define your role, name your zone, lock your one non-negotiable. Saves in your browser.

3-2-1 SYSTEM
Manage attention. Manage trust. Steward your 160 hours.
Lesson 13

YOUR CEO TIME CHECKLIST

Lesson 14

DECLARATION OF FOCUSED LEADERSHIP FAITH

SAY IT WITH FAITH
Father, I steward the time You gave me with wisdom and intention.
I manage my attention, not just my calendar.
I know my role: Maker, Marker, or Multiplier, and I lead accordingly.
I discern my zone: peacetime or wartime, and I act with clarity.
I protect my one non-negotiable. What only I can do gets my best focus.
I delegate with trust, not control. I coach, connect, and unblock.
I buy back time through systems and people, by faith, not guilt.
I rest without apology. Stewardship includes joy and family.
My team multiplies because I lead at the right level.
I make time for what matters because my assignment is worth it.
I declare this by faith. In Jesus' name. Amen!
Lesson 15

WATCH THE VIDEO + RELATED RESOURCES

Video credit: "How To Manage Your Time Like a CEO" by Sandeep Swadia | theMITmonk. Shared on Patreon with appreciation. Companion resource by Rick & Isabella Pina Coaching.